The Card Inn – Unboxing Experience

TCI

Unboxing Experience

Style & Setting

Since the unboxing experience is such an integral part of The Card Inn, I tried to encapsulate the unboxing with all the goodies in the images. Like discussed, I tried to create some rather “used” and “moody” looking images in the theme of vintage, but threw in a modern spin to keep the images interesting and appealing to a wider demographic.

Colors

Obviously, the colors that should be present in the images are the ones used in the packaging. Red and white dominate the images, although I decided to throw in greens as a complementary color of red to counter the bright and punchy red tones.

The Card Inn – Deck Images

TCI

Project One

Style & Setting

For the Project, the main goals were to focus on repeatability and consistency as well as ease of execution to provide a way of shooting that made it accessible for shop owners like you, James.

I decided to go for a streamlined process using the same neutral backdrop but using different props to make the decks stand out.

The first images of every set are shot using the exact same settings, to provide a great user experience and set you up for the “hover” effect on your website. However they still don’t look plain or boring, providing a better “out-of-the-ordinary” look than the all too common Murphys Magic Images.

Black Hole

Colors

For the color scheme of this deck I leaned towards blue props as the deck has a teal and yellow color scheme and a nice blue complements that very effectively.

Chiaroscuro

Colors

The Chairoscuro Deck has many color options to choose from. Based on the tuck box and the back design I decided to keep it rather simple and chose blue, violett and magenta as the theme colors with a heavy focus on the blues.

The deck naturally lends itself towards detail shots and action shots, so that I where some of my focus went.

Van Gogh

Colors

When it comes to the Van Gogh deck, the obvious choice would have been blue. However, diving deeper into Van Goghs history and preferences, it became clear to me that wild flowers were also a great option to sit right besides the deck. His love for Sunflowers was the more obvious choice but since the flowers are very big, I had to go with smaller wild flowers instead.

The results are a beautiful matching color scheme that works very well with the pastel colors from the deck.

Cherry Casino – Reno Red

reno red

by Pure imagination projetcs

The ultimate Deck

Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.

A Tribute
to chess

Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.

In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.

Sarah Hero

Diamond Corporation / CEO

Gold Foil & Stamping

Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.

In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.

Sarah Hero

Diamond Corporation / CEO

Cherry Casino – Sahara Green

sahara green

by Pure imagination projetcs

The ultimate Deck

Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.

A Tribute
to chess

Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.

In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.

Sarah Hero

Diamond Corporation / CEO

Gold Foil & Stamping

Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.

In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.

Sarah Hero

Diamond Corporation / CEO

Les Meliés

LES MELIÉs

by Pure imagination projetcs

The ultimate Deck

Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.

A Tribute
to chess

Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.

In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.

Sarah Hero

Diamond Corporation / CEO

Gold Foil & Stamping

Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.

In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.

Sarah Hero

Diamond Corporation / CEO

Gremlins – DKNG

Gremlins

by DKNG Studios

The ultimate Deck

Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.

A Tribute
to chess

Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.

In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.

Sarah Hero

Diamond Corporation / CEO

Gold Foil & Stamping

Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.

In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.

Sarah Hero

Diamond Corporation / CEO

Universal Monsters Vol. II – DKNG

Universal Monsters

by DKNG Studios

The ultimate Deck

Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.

A Tribute
to chess

Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.

In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.

Sarah Hero

Diamond Corporation / CEO

Gold Foil & Stamping

Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.

In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.

Sarah Hero

Diamond Corporation / CEO

Cactus Pins – DKNG

Cactus Pins

by DKNG

The ultimate Deck

Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.

A Tribute
to chess

Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.

In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.

Sarah Hero

Diamond Corporation / CEO

Gold Foil & Stamping

Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.

In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.

Sarah Hero

Diamond Corporation / CEO

Seekers – Art of Play

Seekers

by Art of Play

Story & Setting

Blood and bones as well as fruits and green herbs.

The worlds of the living and the dead are not easy to find props for. I decided to mainly convey the feeling of the deck through color and lighting, with a few selected props to create a mood. The vibrant colors work together with the artwork of the deck and create a symbiosis that is hard to describe. My goal was to go for the feeling the deck gave me when I first held it in my hands.

A Tribute
to chess

Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.

In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.

Sarah Hero

Diamond Corporation / CEO

Gold Foil & Stamping

Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.

In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.

Sarah Hero

Diamond Corporation / CEO

Bruce Lee – Art of Play

Bruce Lee

by Art of Play

Story & Setting

The bruce Lee deck is something for collectors. It is not meant to be for the masses of magicians or cardists. It is something very special.

To create that feeling in the images, I paid close attention to the selection of props I used for the shoot. I went with a martial art style. Wooden weapons, training clothes and green tea. The soft and smooth lighting highlights the intricate details on the deck and makes the yellow pop right of the screen, while the blue background complements it.

A Tribute
to chess

Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.

In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.

Sarah Hero

Diamond Corporation / CEO

Gold Foil & Stamping

Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.

In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.

Sarah Hero

Diamond Corporation / CEO