The Card Inn – Deck Images
TCI
Project One
Style & Setting
For the Project, the main goals were to focus on repeatability and consistency as well as ease of execution to provide a way of shooting that made it accessible for shop owners like you, James.
I decided to go for a streamlined process using the same neutral backdrop but using different props to make the decks stand out.
The first images of every set are shot using the exact same settings, to provide a great user experience and set you up for the “hover” effect on your website. However they still don’t look plain or boring, providing a better “out-of-the-ordinary” look than the all too common Murphys Magic Images.
Black Hole
Colors
For the color scheme of this deck I leaned towards blue props as the deck has a teal and yellow color scheme and a nice blue complements that very effectively.
Chiaroscuro
Colors
The Chairoscuro Deck has many color options to choose from. Based on the tuck box and the back design I decided to keep it rather simple and chose blue, violett and magenta as the theme colors with a heavy focus on the blues.
The deck naturally lends itself towards detail shots and action shots, so that I where some of my focus went.
Van Gogh
Colors
When it comes to the Van Gogh deck, the obvious choice would have been blue. However, diving deeper into Van Goghs history and preferences, it became clear to me that wild flowers were also a great option to sit right besides the deck. His love for Sunflowers was the more obvious choice but since the flowers are very big, I had to go with smaller wild flowers instead.
The results are a beautiful matching color scheme that works very well with the pastel colors from the deck.
Cherry Casino – Reno Red
reno red
by Pure imagination projetcs
The ultimate Deck
Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.
A Tribute
to chess
Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.
In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.
Sarah Hero
Diamond Corporation / CEO
Gold Foil & Stamping
Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.
In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.
Sarah Hero
Diamond Corporation / CEO
Cherry Casino – Sahara Green
sahara green
by Pure imagination projetcs
The ultimate Deck
Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.
A Tribute
to chess
Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.
In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.
Sarah Hero
Diamond Corporation / CEO
Gold Foil & Stamping
Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.
In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.
Sarah Hero
Diamond Corporation / CEO
Les Meliés
LES MELIÉs
by Pure imagination projetcs
The ultimate Deck
Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.
A Tribute
to chess
Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.
In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.
Sarah Hero
Diamond Corporation / CEO
Gold Foil & Stamping
Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.
In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.
Sarah Hero
Diamond Corporation / CEO
Gremlins – DKNG
Gremlins
by DKNG Studios
The ultimate Deck
Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.
A Tribute
to chess
Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.
In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.
Sarah Hero
Diamond Corporation / CEO
Gold Foil & Stamping
Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.
In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.
Sarah Hero
Diamond Corporation / CEO
Universal Monsters Vol. II – DKNG
Universal Monsters
by DKNG Studios
The ultimate Deck
Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.
A Tribute
to chess
Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.
In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.
Sarah Hero
Diamond Corporation / CEO
Gold Foil & Stamping
Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.
In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.
Sarah Hero
Diamond Corporation / CEO
Cactus Pins – DKNG
Cactus Pins
by DKNG
The ultimate Deck
Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus suscipit tortor eget felis porttitor volutpat.
A Tribute
to chess
Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.
In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.
Sarah Hero
Diamond Corporation / CEO
Gold Foil & Stamping
Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.
In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.
Sarah Hero
Diamond Corporation / CEO
Seekers – Art of Play
Seekers
by Art of Play
Story & Setting
Blood and bones as well as fruits and green herbs.
The worlds of the living and the dead are not easy to find props for. I decided to mainly convey the feeling of the deck through color and lighting, with a few selected props to create a mood. The vibrant colors work together with the artwork of the deck and create a symbiosis that is hard to describe. My goal was to go for the feeling the deck gave me when I first held it in my hands.
A Tribute
to chess
Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.
In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.
Sarah Hero
Diamond Corporation / CEO
Gold Foil & Stamping
Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.
In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.
Sarah Hero
Diamond Corporation / CEO
Bruce Lee – Art of Play
Bruce Lee
by Art of Play
Story & Setting
The bruce Lee deck is something for collectors. It is not meant to be for the masses of magicians or cardists. It is something very special.
To create that feeling in the images, I paid close attention to the selection of props I used for the shoot. I went with a martial art style. Wooden weapons, training clothes and green tea. The soft and smooth lighting highlights the intricate details on the deck and makes the yellow pop right of the screen, while the blue background complements it.
A Tribute
to chess
Chris Ramsays love to chess is hard to deny in this beautiful deck of cards.
In order to pay highlight this great deck, I decided to include chess elements into the images. A glass of scotch and a good game of chess was the intention I took when I started styling these photos.
Sarah Hero
Diamond Corporation / CEO
Gold Foil & Stamping
Of course the great highlight of this deck is the gold ink on the cards as well as the gold foil that was stamped onto the deck. Highlighting something that is that reflective and shiny is a hard task for photography because the reflections are very hard to control.
In order to draw even more attention to this very important detail of the deck, I decided to include more golden and reflective Elements into the images.